Carl Burroughs

Our Founder

Carl Burroughs has been at the forefront of dental business development in Australia for over 25 years. As the Managing Director of Professional Practice Advisory (PPA), he combines hands-on practice ownership, strategic advisory expertise, and business marketing experience to deliver exceptional outcomes for the professional services sectors.

Carl is also the founder of Integrated Dental Marketing (IDM), a specialist consultancy that has helped hundreds of dental practices across Australia grow, reposition, and maximise value through proactive marketing and structured business strategies. Through IDM, he has advised many of Australia’s leading dental corporates and was one of the original founders of Dental Partners in 2007, now known as Maven Dental, giving him first-hand experience in both organic growth and corporate consolidation.

Beyond consultancy, Carl has been an active practice owner, using his own practices as real-world laboratories to test marketing, operational, and growth strategies. In 2016, one of his Queensland practices achieved over 400% growth in a highly competitive market, demonstrating the power of tested, practical strategies.

Carl is also the founder of the Marketing Dentistry Institute, which has hosted world-renowned international speakers including Dr Bill Dorfman, Dr Howard Farran, and Dr Mark Costes. He is a regular columnist for Australasian Dentist Magazine and has authored over 80 published papers on dental marketing, practice management, and business strategy, in addition to ghost-writing for leaders within the profession.

Carl has personally guided the sale and acquisition of many professional practices, consistently achieving outstanding results for his clients. He is known not only for his expertise but for his genuine care and commitment to the people he works with. Every client relationship is approached with a focus on understanding their goals, protecting the value of their practice, and delivering outcomes that truly matter to them. Carl’s reputation is built on the trust and confidence of the professionals he has supported, and he is deeply committed to ensuring each client feels valued, informed, and secure throughout the process.

By combining proven market insight, strategic marketing, and hands-on experience, Carl ensures that every engagement with PPA is guided by skill, integrity, and care. Clients benefit from a structured, results-driven approach that maximises value, minimises risk, and provides the confidence of working with someone who genuinely prioritises their success and well-being.